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An Overview of “Press Release” and Its Important Elements?

In academic life, students get to do many assignments related to essay writing. Many students find it a tiring task and prefer to hire an essay writing service for this purpose. But a press release is a completely different type of writing. Not all students have to write it in their professional life, but all the students are taught how a press release is written.

A press release is basically a short yet compelling news story. A press release is usually written by professionals who take care of the public relation on behalf of an organization. It is then sent to some specific media and people related to journalism.

A press release is written in such a way that it is interesting and grabs the attention of the journalist or a publisher. For a press release, it is very important to have all the information regarding its main topic. It should address all the questions like who is writing it? What is the purpose? When is it being written? How is it being written? and why is it being written?

All these questions help in writing a press release just the way it should be written, like a news story. Remember that a press release is always written in the third person and uses many quotes and information from authentic sources.

All these considerations scare the students and they are unable to muster up the courage to write a press release themself. They prefer to ask someone to “write my essay for me”.

Elements of Press Release

The following are some of the main elements of a press release.

The Headline
A compelling headline is an important element of a press release. It should be written using some very compelling words to convince and to grab the attention of the targeted media member.

Dateline
A dateline is usually included in the first line of the very first paragraph. It tells all about the date, place, state, and city where the document/report/journal will be released.

Contact Information
All the contact information of the writer of the press release is mentioned in it.

The Body Section
The body of a press release usually has two paragraphs. In these two paragraphs, the writer must provide all the information, including supporting evidence and factual information. These paragraphs should also mention some of the background information to make the whole thing logical.

Engaging Details
Engaging details are very important not just for a press release but for all sorts of writing assignments. It helps to gain the attention of all intended audiences. Specifically, for a press release, a writer has to attain the journalist’s attention and also passive readers.

Call to Action
In order to end a press release in a professional way, a call of action is used. A call of action helps in attaining the attention of all the intended readers. Also, a call of action will provide a sense of accomplishment to the reader and make the press release a logical thing for them.

These 10 elements must be kept in mind in order to write an effective press release.

If you have to write a press release as your essay writing assignment, keep the above-mentioned points in your mind. They will make the writing process easy and you do not have to hire a professional and write my essay.

Useful Resources:

Element of Press Release – Complete Guide

Why Teachers Emphasize on Using Proper Tenses for Academic Writing?

What is a Process Analysis Essay? – Complete Guide